Detrash

Detrash Watches is an independent brand founded by entrepreneur Guy Blaskey as a purpose-driven alternative to conventional watchmaking. Created from a desire to make watches that are both fun and ethical, Detrash challenges an industry slow to embrace sustainability by proving that responsible materials and thoughtful design can coexist. The brand champions innovative eco-friendly materials including recycled ocean plastics, fashion-industry offcuts, and cases made from 80% recycled steel while committing at least 1% of every sale to environmental charities as part of the 1% for the Planet initiative. At its core, Detrash exists to show that discarded materials can be transformed into something beautiful and meaningful.